Target Audience:

Anyone who has B2B sales responsibilities or sales managers responsible for managing B2B sales teams.

What you will learn:

A proven B2B process to make you and your team more effective and successful at B2B sales. You will leave armed with the tools and templates you will need to implement a winning B2B approach.

A glimpse of the training:

Download Registration Form

Please send the completed form to


Location Dates Venue Contact
Singapore 4-5 September, 2017 Royal Plaza on Scotts, 25 Scotts Road, Singapore 228220 Tel : +(65) 6737 7966
Malaysia 6-7 September, 2017 Swiss Garden Hotel,117, Jalan Pudu, 55100 Kuala Lumpur, Malaysia Tel : +(603) 2785 1216

Course Fees:

Single Registration: $590 USD
Special Discounts
      Group Discount (3 or more):10%


Doors Open: 8:00 AM; Programme: 8:30 AM − 5:00 PM

Fee is inclusive of refreshments, lunch & workshop materials.

Contact Details


+65 9339 3755

+65-8100 5202


+60 16 224 2680

+60 3-7804 6963

Seminar Content

  • Day 1

    Introduction to Fundamental B2B Sales Activities

    Relationship Management: What It Takes to Be a Trusted Advisor

    Power Prospecting Techniques

    Identifying and Qualifying Opportunities

    Tools to Plan and Execute a Sales Strategy

    Sales Call Skills and Tools

    Handling Common Customer Objections

    Evening Sales Call Role-play Preparation

  • Day 2

    Presenting Powerful Proposals

    Sales Call Role-play

    Effective Follow-up Win or Lose

    Introduction to Pipeline, Account, and Territory Management


    Graduation Ceremony

Seminar Materials:

  Hard copy of all materials presented and used in the seminar

   Digital format of all materials presented and used in the seminar

   Certificate of completion at the end of the seminar

What graduates of the B2B Professional SalesSeminar have to say:

"The bonus were the forms and materials we got; took it from meeting to exceeding expectations. I'd already heard the trainer was excellent, so my expectations were very high!"

- John, Stavanger

"The ability to discuss specific issues I have in sales and tailoring it to help me improve was excellent!"

- Mohamed, Dubai

"And again thanks for your outstanding training! From my natural rejection to any activity that involves sales, now I understand that with a ‘method’ and ‘effort,’ it is possible for an engineer to become a sales engineer and contribute to my company’s success."

- Suci, Kuala Lumpur

"To be trained by the man who wrote the book! Outstanding. I do feel fortunate to have had this training and much better prepared to do my job."

- Dmitriy, Moscow

Chapter 6 Sales Activities Free Download

Please note, if you want to get a head start on what will be discussed, download chapter 6 Sales Activities from the B2B Professional Sales Textbook for free!

Click here to go to the download page

Our Practitioners


Presenter: JP Amlin

Author, Sales Trainer and Coach

  • 38 years B2B experience. 20 years spread across 4 continents, executive, management and operations including President Director in Indonesia, Marketing and Sales VP in Malaysia, VP of IT for Asia and Middle East Regions. 18 years in global sales training and coaching.
  • Personally delivered 474 sales training seminars worldwide. Has conducted 13 Country Level Sales Audits covering all aspects of sales management and execution effectiveness.
  • Authored 3 Sales Textbooks with the most recent in 2015. B2B Professional Sales. (670 pages) available on Amazonhard cover, soft cover, and Kindle.
  • Director Sales Management Association.
View Trainer Profile

Co-presenter: Dr. Ambrose G. Corray

Executive Search, M&A, Project Financing, Strategy & Consulting

  • Global B2B experience with MNCs and SMEs in Europe, ASEAN, India, China, Africa, USA, ANZ. Executive and functional management such as Regional GM Asia Pacific (GE), Indonesia, Australia GeoMarket manager; Market Strategist Asia.
  • Global training and development instructor United Kingdom Training and Oklahoma, USA for engineer and management development.
  • Bid winning strategies in new sectors in Asia Pacific out of KL and Singapore in telecommunications, oil & gas, finance and banking. Founder and Managing Director of Petrosearch group.
  • Market and business growth specialist in Singapore and Kuala Lumpur. Research and doctoral studies in Strategic Knowledge Transfer with global organisations.
View Trainer Profile

The following conditions apply to cancellations and refunds:

  • If registered participant withdraws more than 14 working days before Seminar start date – 25% of fees applicable
  • If registered participant withdraws less than 14 working days before Seminar start date – 75% of fees applicable

The above refund policy applies to all seminars offered by Petrosearch Pte Ltd.


All information regarding course dates, presenters and content is accurate as at time of posting. We do our utmost to ensure that courses are conducted as advertised. Petrosearch Pte Ltd reserves the right however to vary course dates, course presenters, terms and conditions or to cancel courses without prejudice if circumstances so warrant. In such a situation participants will be informed of the change prior to the seminar and will be entitled to cancel if they so choose without penalty.